MOTION GRAPHICS

Personal

The Save Movement, rebranded as 'Animal Save Movement', is a global organization that holds vigils at slaughterhouses to bear witness to exploited farmed animals during their final moments, in the hopes of providing them comfort and promoting veganism.

When I arrived on their Graphics team and Video & Animation team, they had been using the same branding for nearly a decade. As the organization grew to serve different missions, they decided to rebrand into 3 branches: Animal Save, Climate Save and Health Save.