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About Wit180
My name is Tim, and I'm a Graphic Designer. My passion is Branding, but I offer a wide range of design services for both print and digital media. Cleverness is something that I really strive for in my work because it evokes emotions, and a fondness that I wish to create for all brands I work with.
Emotion = Memory = Good Branding
Witty ideas prompt a smile. Recognizing the clever thinking behind an image feels great, and the process of developing it is just as enjoyable. The best part is that there are possibilities for clever creativity everywhere, even with the word "wit" itself, hence my brand. Brands should never be boring. With a little bit of wit and creativity, I know I can always transform shapes and letters into memorable concepts of an identity.
How I Create
Each project I work on follows a similar process:
Discover
Initial research helps determine the needs of my client, with which I then develop a Mood Board as a way to establish creative direction moving forward.
Design
Sketches exploring various concepts are offered for client feedback, and ideas that deviate from the desired direction are discarded. The process repeats until the design, presented in some practical use cases, is one that everyone is happy with.
Deliver
I provide a Style Guide documenting all the design decisions, colour and font specifications, and fully editable digital files that are print and web ready.
If there is anything you have in mind, I am open to exploring and would be happy to talk with you about it. Just ask!
